{"id":2368,"date":"2020-12-27T09:17:00","date_gmt":"2020-12-27T08:17:00","guid":{"rendered":"https:\/\/eleonorapezzana.com\/transcreation\/"},"modified":"2020-12-27T09:17:00","modified_gmt":"2020-12-27T08:17:00","slug":"transcreation","status":"publish","type":"page","link":"https:\/\/eleonorapezzana.com\/en\/transcreation\/","title":{"rendered":"Transcreation"},"content":{"rendered":"

\"Transcreation\"<\/p>\n

Transcreation<\/strong> is the process of adapting a message to a particular audience while maintaining the text’s intrinsic meaning, tone and context. It can be employed in the marketing field both in the same language and from one language to another.<\/p>\n

Basically, it is a creative translation<\/strong> by which the message is adapted from one language to another, not necessarily word for word, but maintaining the purpose of the text.<\/p>\n

Of all the types of translation, it is certainly the one that requires the most skill, somewhere in between the ability to write a text (copywriting), with the application of marketing notions and a good dose of imagination. For this reason, it is generally used for brand slogans, advertising texts and other similar content.<\/p>\n

For example, transcreation allows wordplay to be reproduced, making the appealing message usable in different languages and with the same intensity as the source language.<\/p>\n

What are the benefits of transcreation?<\/h2>\n